Gambling Dataset

Research conducted by IBM on the US market clearly shows how the pandemic has redefined the categories considered essential by consumers by highlighting product categories related to food, alcohol and DIY, to the detriment of categories that have always been considered important in the e-commerce ...

User profiling

The best and most relevant marketing campaigns are born from a deep understanding of prospects and customers. Let’s discover together how effective customer profiling and segmentation activities can contribute to success.

One of the most relevant contributions of the digital world ...

Digital strategies

Personalizing the user's browsing experience, from advertising to website, increases your customers' engagement and satisfaction, and therefore conversions. Let's see how.

A survey conducted by Kameleoon and Widerfunnel/Go Group Digital in early May 2020 among 1,000 consumers in ...

The real secret, however, is to go beyond simple personal and demographic information, and try to define more personal aspects such as needs, fears, collateral interests, purchasing habits, and browsing preferences.

At this stage, it is necessary to collect and analyze real data and thus add even ...

Two different types of product recommendations were included in the home pages of the different stores dedicated to home shopping. For the “Picked for you” block, the “ Personalized recommendations by sales ” algorithm was selected, which suggests products based on the experiences of users with a ...

The digital transformation we are experiencing affects the way we live, buy and interact and, inevitably, also has significant repercussions in the advertising sector .

One of the determining factors in this process of evolution of advertising is, without a doubt, the increasing use of mobile ...

Digital strategies

Buyer Personas and Audience Segmentation : Why Great User and Customer Profiling Helps Grow Your Business

In a context where customer centricity is increasingly important, marketers and strategists find themselves having to change perspective, by implementing strategies that can ...

Upselling involves selling a product or service with a higher added value and therefore a higher price than the one the customer has already chosen.

There are many examples of upselling, the most classic that is mentioned is the one related to the oversized menu option of McDonald's: usually, when ...

Digital strategies

RFM Matrix : Why Use It for Your E-Commerce Strategy?

From more traditional campaigns to inbound marketing activities : too often, within companies, the attention of marketers and strategists is focused on acquiring new customers rather than maintaining those already acquired ...

Digital strategies

Lead nurturing is useful to improve the performance of your e-commerce and guide the customer towards the purchase. Let's find out how.

Data and studies prove it: acquiring a customer costs 5 to 10 times more than retaining an existing customer , especially in a context like the ...