Digital strategies
RFM Matrix : Why Use It for Your E-Commerce Strategy?
From more traditional campaigns to inbound marketing activities : too often, within companies, the attention of marketers and strategists is focused on acquiring new customers rather than maintaining those already acquired, in fact a saudi arabia cell phone number list real asset for the company itself.
With the same product, a purchase made by an existing customer costs on average 5 times less to the company than that made by a new customer, a fact that should make us think and understand the importance of knowing and getting the most out of so-called loyal customers .
In today's article, we discover how to better identify and know our best customers, thanks to the RFM matrix analysis model , which is particularly used in marketing automation for the implementation of customer retention and loyalty marketing strategies .