Digital strategies
Buyer Personas and Audience Segmentation : Why Great User and Customer Profiling Helps Grow Your Business
In a context where customer centricity is increasingly important, marketers and strategists find themselves having to change perspective, by implementing strategies that can no longer be separated from an in-depth knowledge of their target.
Selective, informed, less and less “loyal” and increasingly difficult to satisfy: faced with the ukraine cell phone number list modern consumer, a brand’s ability to create
relevant customer experiences
at every physical and digital point of contact undoubtedly plays a crucial role in its success.
A study conducted by Pwc in 2018 on a sample of 15,000 consumers from 12 different countries shows that around a third of customers say they are ready to “abandon” a brand after having had a bad shopping experience.
More than 65% of the sample surveyed among American consumers also declare that they greatly appreciate the possibility of having personalized customer experiences and affirm that these play a decisive role in the purchasing choice, much more than advertising .
Welcome to the era of customer centricity, a new paradigm, many personalization marketing strategies to implement.