Research conducted by IBM on the US market clearly shows how the pandemic has redefined the categories considered essential by consumers by highlighting product categories related to food, alcohol and DIY, to the detriment of categories that have always been considered important in the e-commerce sector such as accessories and clothing.
According to Blendee data , regarding marketing automation activities in the period from June 15 to September 15, it is confirmed that there is a significant growth for the pharmaceutical and parapharmaceutical sector , which marks a +39.5% compared to the same period of the previous year in terms of turnover and excellent performance also in terms of online interactions: +27.33% of page views compared to the previous year , +34.90% of product recommendation views and +177.27% of clicks .
E-commerce Trends - Parapharmaceuticals
Fashion industry figures
are also positive, with revenue growth approaching 35% compared to the previous year, although the peru cell phone number list number of orders has decreased slightly (-4.73%). eCommerce performance has not been very positive either, with a significant drop in page views (-35.97%) and in the performance of recommended products both in terms of views and clicks .
E-commerce trends - Fashion
+33%, compared to the previous year, for the turnover of companies linked to the world of furniture, which also recorded positive data in terms of performance related to views (+103.49%) and clicks (+35.88%) of recommended products .
E-commerce trend - Furniture
The growth of the superfood
sector linked to the sale of supplements and products for the health and well-being of athletes is still positive, but undoubtedly less impactful: turnover reached +9.8% and the number of orders +19.44%, compared to the same period of the previous year.
On the other hand, unlike last year, the online publishing
sector
, whose turnover in the period June-September 2020, marks a -10.84% compared to the same period of the previous year, despite an increase in views (+57.20) and clicks (+42.55%) on recommended products.
Trends in eCommerce Publishing.