The real secret, however, is to go beyond simple personal and demographic information, and try to define more personal aspects such as needs, fears, collateral interests, purchasing habits, and browsing preferences.
At this stage, it is necessary to collect and analyze real data and thus add even more detailed characteristics to our buyer persona. We can draw on market studies, data analysis platforms such as Google Analytics or Facebook Audiences or go even deeper with dynamic profiling forms and tracking systems.
This last method provides us with very useful data, that is, what are the thailand cell phone number list browsing and purchasing habits of our potential customers : which are the products they have looked at, what they have put in their cart but then have not purchased, how often they make a purchase and so on.
Careful and detailed profiling is definitely the key to a successful marketing strategy , because it allows us to offer our typical user the content/products/services they are looking for at the most opportune moment. Furthermore, with the new Machine Learning and Artificial Intelligence technologies we are even able to predict what their future needs will be and anticipate them. All this has explosive potential .
Once we have collected all this data and outlined our buyer personas, we have all the tools necessary to move on to segmenting our audience into clusters and designing a truly personalized experience for each one.
In conclusion, it is clear that a marketing strategy cannot be improvised and studied along the way. Blindly throwing yourself into the market without having clear objectives and recipients can be counterproductive. You can absolutely correct your aim and adapt the strategy to events and results, but preliminary planning is essential.