Upselling involves selling a product or service with a higher added value and therefore a higher price than the one the customer has already chosen.
There are many examples of upselling, the most classic that is mentioned is the one related to the oversized menu option of McDonald's: usually, when we go to pay at the checkout, the saleswoman suggests the extra-large drink with a small supplement compared to the menu already chosen. If the offer is perceived as advantageous by the potential customer, in reality, it is much more so for the company that manages to obtain a greater profit on the product sold.
A little tip: we recommend that you offer products that are 10% more expensive than the honduras cell phone number list one already chosen, perhaps with excellent reviews , in order to further stimulate the purchase.
Cross-selling strategies: what they are and some examples
Cross -selling , on the other hand, consists of offering the customer one or more complementary products to the one initially consulted. The objective of cross-selling activities is to generate additional sales, by offering auxiliary products or services that meet the buyer's needs.
Keeping the example of fast food, it is like when the cashier, after eating a hamburger, asks us if we also want fries: buying them will not improve the taste or size of our sandwich but, simply, we will add something to our menu! The customer is satisfied because with little he has added delicious extras to lunch and in the same way the company is satisfied because it has managed to increase the average recipe and sell accessory products, something that we might not have considered otherwise.