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In inbound marketing , free content offers play a fundamental role. These are documents or downloadable materials that companies offer in exchange for their visitors' contact information. The brand's objective? To create databases of potential buyers, who voluntarily decide to become part of them ...

Are you having trouble ranking among the top search results? Have you thought about making a checklist to diagnose your website's SEO?

In this article, we will explain the basic aspects that you should consider when doing so, so that you know what is failing on your website and what the causes are ...

Are you interested in knowing which social network is the favorite of teenagers? It is Tik Tok App , the first Chinese social network that is trending today, growing faster than its competitors (Instagram and Snapchat) and attracting younger users. Keep reading to learn more about it.


This app put ...

Are you just starting out as a community manager? Start planning months of content automatically and effortlessly with the help of these 4 tools for scheduling social media posts:


1. Buffer
Buffer is one of the most widely used publishing software in the world. Its platform is very intuitive, it ...

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Do you want to provide fast and personalized attention to your users and prospects? Have you heard about chatbots? Learn about some of their advantages here and why you need to invest in conversational marketing in your company . But first, let's get into context:


What is a chatbot ...

Complete guide to selling on Facebook in 2021

At Branch we are aware of the growth that e-commerce has had during 2020, and especially within Facebook: the most used social network in the world with approximately 2.701 billion monthly active users .

For this reason, we think it is important to ...

Best Practices for Automated Marketing

Automated marketing is the process through which software is implemented to execute repetitive tasks or functions , which, by their nature, do not necessarily need to be performed by a person.

Tasks or functions that are usually automated are: sending emails ...

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Hashtag analytics tools help you discover popular and relevant topics of the moment. If you own a brand, they can help you connect with your target audience and engage in conversations related to your products. They are also essential for community building, as well as creating and ...

Fintechs: what are they and how do they work?

Among the first things that come to mind when we talk about fintechs are online payment systems such as PayPal, Apple Pay, Transferwise and Payoneer. But financial technology goes beyond these applications.

That's why, in this article, we explain in ...

长期以来，创造认可文化一直是有效管理的基石。但如今，随着人才竞争的加剧，组织如何评价员工变得比以往任何时候都更加重要。

随着公司的发展，这将成为一个更大的挑战，领导者必须重新考虑如何为员工认可体验增加价值。

在我们继续之前，让我们先看看认可文化到底是什么。


什么是认可文化？
认可有多种类型和多种来源。让我们首先了解它是什么以及认可的目的是什么。

一个简单的解释是，员工因符合公司价值观或目标的努力、行为或结果而获得正式或非正式的认可。

员工认可的目的是让他们感到受到重视和赞赏。它提供了外在动力，对某些人来说激励性很高，而对另一些人则激励性较低，并向员工和组织的其他成员发出信号 ...