Just look at the statistics:
400 million messages daily on the platform.
71% of users under 25 years old.
58% of students who use Snapchat say they will buy a product if they receive a coupon from this social network.
More than 5 billion videos are viewed daily .
More than 100 million users are active daily on Snapchat.
Whatever your brand, but especially if you're targeting millennials , you'll want to use this time-tested social network.
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However, whatever target audience you are targeting, you can take advantage of Snapchat to make your company look current, cutting-edge and more accessible, because you will be involved in the daily life of your users.
On the other hand, in a good Content Marketing strategy the use of Snapchat has a lot of potential.
According to the philosophy of Inbound Marketing, today's audiences no longer trust phone number identifier philippines traditional advertising and instead seek information that provides them with value.
While the format in which Snapchat presents its content can be a real challenge for your brand strategy, it is a challenge worth taking on.
Valuable content is content that will help your audiences solve problems or meet various needs. If you can't think of any ideas on how to implement this through Snapchat, read on below.
But first, we want you to keep in mind that Snapchat, unlike Facebook or Instagram, instead of building a (not solid) base of followers, will help you locate real fans.
If you've never used Snapchat but this data has caught your attention, pay attention to what follows so you can understand why these people who follow you will be a community of true fans of your brand or company.
What is Snapchat?
Snapchat is a messaging app that uses photos . These photos are taken instantly by users, as well as short videos. Videos and photos will only be visible for 24 hours to the user who created them.
For your followers, these photos and videos will only be visible for 10 seconds.