But in case you are one of the readers who did not read it or if you are still not clear about what this topic is about, we will still give you a brief description of its meaning and what it is used for.
What is content marketing?
Let's understand content marketing as a strategy to create high-impact and valuable content for our target audience, and which takes on relevance in the way it is distributed, allowing for better management of resources. This is achieved once the use of channels and their audiences is understood.
Content marketing must be seen as a strategy that generates taiwan phone number example value beyond the economic, that is, without asking for anything in return, and without altering the normal flow of those who receive the message. By this we mean that the message transmitted must not be intrusive and prevent people from seeing it as traditional advertising or direct marketing.
Now, having made clear what content marketing is and what its objective is, we are going to show some real cases of some brands worldwide, which make good use of this communication tool to generate valuable content for their audiences.
Some examples
Beer Poker
Whenever I hear about content marketing, I think of and use as an example the beer Poker from the parent company Bavaria in Colombia, which has been doing a great job in giving its audience real value through content that entertains and carries a fun message that makes the public forget about the value of beer and only invites them to want to have a cold beer with their friends.
Poker creates digital content through full knowledge of its audience, which is enough to transmit stories on its social networks that are linked to the daily experiences of its people and allowing identification with the content in the first seconds of connection.
They named this content “Entre panas” and it is a web series that is broadcast digitally on all the brand’s social networks and formats.
Once a week they release a new chapter to the public and throughout the week they create anticipation so that people don't lose the thread of the series through small capsules.