Part-time marketing director – what does it look like?

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A marketing director is one of the key people for business growth, but can a part-time marketing director even be an option? Given that there are companies that do not need to have such a person permanently employed, the concept of fractional CMO is becoming increasingly popular worldwide.

What or who is a fractional CMO?
A fractional CMO is a marketing professional who is employed part-time or on a project basis and provides CMO services to businesses that need them. This concept has proven to be cost-effective because it offers businesses all the benefits of having a CMO, without the costs and obligations of a full-time contract. What can a part-time CMO do for a business?

Part-time marketing director – what does it look like in practice?
The marketing director is a person who has extensive knowledge and experience. It is an expert who will create a quality strategy, set goals and ways to achieve them, teach the team how to albania phone number lead implement that strategy, monitor results and optimize if necessary. In addition, he is also the person who will mentor and build the marketing team. Of course, like everything else, it has its price. Some companies find it difficult to pay such a person or may not have the need to have such a person employed full-time. Fractional CMO proved to be an ideal solution, and it is most often used in two cases : creating and setting up a marketing strategy and carrying out a specific project.

part-time marketing director, fractional CMO

setting up a marketing strategy
Creating a quality and long-term sustainable marketing strategy requires a high level of knowledge and experience, but once that strategy is set, implementation remains. A part-time marketing director helps create and set long-term strategies to achieve goals, divide tasks within the team, and educates the team on implementation and monitoring results. After that, the marketing team takes over the operational work, and the director's involvement is reduced.

working on a specific project
The second reason is working on a specific project. Working on a large and demanding campaign, a potential rebranding or repositioning project, involves a large number of people and teams involved, so a person who can see the bigger picture is extremely important. The marketing director in this case must know how to set up a structure, determine campaign goals, select agencies to work with, set deadlines, budgets, coordinate both internal and external teams, and monitor progress and implementation.

Most companies engage in such projects once or several times a year, so using the services of a part-time marketing director is an excellent option here.

The US and the UK are certainly the countries that currently use this service the most, but this is slowly becoming an option on the Croatian market as well. If you are interested in what the main advantages and possible disadvantages of this concept are, check it out here , and feel free to contact us with any questions or opinions on this topic. Do you think this will soon become popular on our market or not? According to the reactions from the market and the companies that have already embraced this concept, we are sure that it has a future.