Advice for retail industry players
Facing the challenges brought by the epidemic, 8more’s advice to merchants is that in many cases when you have no choice and don’t know what to do, the only way is to try to find a way out and try bravely - trying may not necessarily lead to success. Success, but you will never succeed if you don’t try. Seek success first before seeking the best, and face challenges flexibly, and you will find opportunities!
E-commerce industry - Maggi
The e-commerce brand Maggi has also been affected by the epidemic because the products it sells are related to travel. Founder John Wang Jiayang said that it has become more difficult to promote in this regard. It cannot encourage consumers to travel, and it is difficult to advertise. It has become Communication is relatively difficult. In addition, due to the impact of the epidemic, it is difficult to estimate the shipping time, which also makes consumers have doubts about purchasing.
In this regard, John also shared their current response measures: finding armenia phone number data new hot-selling products from the stay-at-home economy under the epidemic, and starting from increasing their soft power!
During the epidemic, everyone spent more time at home, and it became popular on social media to share photos of themselves cooking at home, making coffee 400 times, etc. Under such circumstances, they observed that the sales of props for taking photos began to grow, so they also Taking advantage of this period, they invested more resources in developing their own YOUTUBE channel and sharing photography skills with the public. This approach has also successfully boosted the sales of photography products. They have also taken advantage of the situation to develop a new product - a small photo studio to satisfy customers who cannot go out. There is also a demand for taking beautiful photos at home, and using the power of social media, this interesting new product has also made a breakthrough in the adverse trend.
In addition to the response to the epidemic, John also shared with us how Maggi operates on digital tools. Although Maggi also uses IG, Facebook and other tools to share products, at present, whether it is customer service or product or event promotion, it mainly Relying on LINE's official account, John emphasized that the cleanliness of the friend list is very important, so they also have a plug-in module to collect tags during the interaction with customers, further distinguishing different categories of friends, and finding those who just want to Participate in the lottery and who are the customers who really matter.