Checklist to choose the best LinkedIn lead gen tool

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Correctly filling out your LinkedIn profile is one of the most crucial steps if you want to engage with potential buyers.

That includes a sharp profile picture and cover photo, a relevant headline, and a detailed about section with previous experience.

You can also use keywords in your descriptions to position your profile higher in LinkedIn searches.

Grab your LinkedIn leads' attention, give a clear vision of who you are to people landing on your profile, and your network will increase with potential clients.

Make a nice LinkedIn profile to get leads
LinkedIn business page
Your company can also have payroll directors email list its page on LinkedIn, allowing you to engage with customers, leads, and partners.

You can join conversations, share content in different formats, react to posts that mention your brand, create events, etc.

And all these actions are done under your brand name and logo.

It also lets you know more about your audience by following the trends and understanding your metrics.

LinkedIn lead generation from company pages
Going on a competitor's LinkedIn page can also expose some potential leads.

You can see their followers or the list of people who liked and engaged with a specific post.

Once you've identified your most relevant followers, you can scrape all the profiles with tools like Phantombuster (which we covered later in this article) and convert them into LinkedIn leads.

LinkedIn lead ads
There are different types of LinkedIn ads that you can choose according to your needs.

Sponsored content to promote your company in the LinkedIn feed
Sponsored InMail to send personalized messages to your leads
Text Ads (pay-per-click) with a small headline, a description, and an image
This helps your content appear in front of more qualified leads.