How to Measure Campaign Success Using Important Content Marketing KPIs

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Gauging how successful your content marketing strategies are can be challenging. But well-defined goals and measurable KPIs (key performance indicators) can simplify the task for you.

So, how can you define the right KPIs for your campaign?

Let me tell you how:

If you want to establish relevant and measurable KPIs, it’s important to figure out what you want to achieve from your campaign.

Based on your campaign goals, you can easily determine and track the key metrics that brazil phone number resource can help you evaluate success. For example, you need to write a professional meeting agenda template to deliver a clear message about your meeting.

Let’s take a look at some of the most common content marketing goals and the KPIs that can help you track your campaign’s progress.

Goal #1: Drive Conversions
First of all, you need to define what exactly do you mean by conversion?

Do you want your content to generate new leads, increase purchases, get more downloads to your app or ebook, or increase signups for a free trial of your tool?

Some of the KPIs you can track results include:

Number of leads generated
Number of transactions
Revenue generated
Click-through rate
The open rate of your email
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Number of views on your product page