Advertisers can track the number of impressions, clicks and conversions, and quickly korean phone number whatsapp make changes to the strategy. Suitable for businesses of any scale and specificity . In conditions of high competition, it helps to improve positions, young companies and products with unformed demand to achieve sustainable growth. Preparing for setup An effective advertising campaign begins with careful preparation, which includes several key stages.
Setting goals Before advertising in Yandex, you need to formulate goals. They should be relevant, specific, measurable, achievable, and time-limited. For example, if your goal is to increase sales, you need to specify by how many percent and in what time frame. But the goals can be different: increasing brand awareness, increasing reach, attracting a cold audience, returning users, collecting contacts, and others.
It is also necessary to understand what performance indicators (KPIs) will be used to evaluate the results. The priority ones may include the number of clicks, cost per click (CPC), conversion, return on investment (ROI). ROI calculation formula ROI Calculation Formula Target audience analysis The next preparatory step is to create a detailed portrait of an interested client.
The portrait includes age, gender, place of residence, interests, priorities, lifestyle, income level. You can use different channels to conduct the analysis. For example, customer surveys and social networks. All this will help attract only an interested audience and encourage them to take action. Competitive analysis Includes studying the positions, keywords, targeting, clicks and conversions of your competitors.