Data Generation Strategy

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Analyzing and processing prospect and lead data can be overwhelming and stressful. It's often made worse by the fact that the data collected isn’t relevant to your business or target audience. This is because businesses have been on the search for big data since the early 2000s and have neglected to source relevant and high-quality data - it was always about quantity over quality. Today, thanks to online metrics, social media, and digital presence, we are able to track user behaviour and figure out what lead data is relevant to a business and what data is inconsequential.

The traditional approach to collecting vast amount uk number for whatsapp s of consumer data (known as third-party data collection) has become dangerous and even legally questionable over the years and with the Data Protection Act and European Data Protection Regulations being updated and containing stricter provisions, marketers have had to change this tactic.




But beyond the legality that comes with collecting big data, it simply isn't effective and efficient (as stated previously). There is no way you can create a truly profitable marketing and lead generation strategy based on irrelevant information and data collection. Today, in 2021, data and marketing need to be more personal and targeted to ensure greater outcomes and better business profits.

And this is where first-party data becomes vital for sustainable business growth.

First-Party for Sustainable Business Growth

Introducing First-Party Data for Business Growth
Before we introduce the tactic of first-party data collection, it is important for us a look at second-party and third-party data and how marketers have used these tactics.