Leverage AI and automation

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If you’re managing multiple accounts, make use of automated netherlands b2b leads tools to streamline processes. For example, Sprout’s Optimal Send Times uses optimization algorithms to identify the best times to post across different profiles and platforms. Our research on the best times to post on social media shows engagement rates are highly dependent on timing. Tools like this can simplify your account management while also boosting the performance of your global marketing plan.

Develop a reporting infrastructure for your international marketing efforts
Before you start marketing globally, determine how you’ll track and report on your success.

A reporting infrastructure can help you define your success metrics and expectations. You can then deliver a clear data story to your marketing team and other stakeholders.

With Sprout’s My Reports capability, create custom reports filtered to the needs of region-specific teams as well as your leadership.

By reporting across individual regions, you can track how effectively your global marketing efforts are performing on a more granular level. Use these insights to determine which regions are overperforming, or require more attention. This data can then inform where and how to further expand your brand in the future.