Cover all of your bases
Digital marketing is multi-faceted, so be sure to use all channels and avenues at your disposal during Expo 2020 to connect with audiences. This includes:
t stream of content is necessary for you to stand out and show up online. This is more of a Lon-term strategy and one that will be incredibly useful to new contacts who want to learn more about your brand and business. Be sure to include optimization across all published content for maximum influence.
Social media marketing: Social media marketing is a powerful tool to reach audiences, so be sure to use your channels to create hype around your stand at Expo 2020. It is also a mobile online russian phone number -first way to increase your visibility, and a great opportunity to interact with your audience.
Email marketing: Email marketing is great for follow-ups with newly secured leads from Expo 2020. With a CMS in place, you can tailor your communication with each lead, ensuring the content is personalized.
Search engine marketing: Another way to stand out, especially if you have the marketing budget for it and are pressed for time, is to advertise online. This can increase both visibility and ROI for your business. You should also be using re-marketing techniques, especially for new contacts.
The Final Word: Marketing for the Expo
There you have it, the how-to tips you need to ensure your brand stands out at Expo 2020 using digital marketing. With the above in mind, you can adjust your strategy to increase your visibility and maximize the multitude of opportunities presented by the Expo.
Need help designing a strategy and marketing your business?
Get in touch with us at Nexa. We’re a digital marketing agency based in Dubai. We have a deep understanding of how to market businesses in the UAE, and years of experience and awards to our name. We’d love to work with you at Expo 2020.
Content marketing: Having a consisten
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