Where do leads come from?

[samiaseo222]

Leads don't just pop up out of thin air, they need a source, meaning we need a place where leads can hear from us and get to know us and the work that we do.

This source is what we know as a lead source.

What is a lead source?
Lead sources are essentially the chief vp operations email list channel in which potential customer discover your brand.

There is no one way to go about lead sources, so your best approach will be a multichannel approach. By broadening your lead sources you'll be guaranteed to reach a wider range of potential clients.

However, before you start posting randomly everywhere, make sure you're familiar with the channels your ideal customer will be present on.

In order to effectively set up a lead generation strategy, make sure you set up your ICP or buyer persona , so that you know exactly who you are targeting.


There are five main categories in which we can divide lead sources.

Social media is probably the most popular lead source out there at the moment.

You are not targeting specific people, therefore anyone who may be interested in your product or service can easily reach you.

However, to be able to make yourself stand out a prominent asset in your industry you need to have a strong social media presence.

Don't be limited to simply talking about you and what you do, but also do research, learn about other prominent figures, discuss relevant topics in your niche. This way you'll ensure to have a higher engagement level on your posts and these will reach a wider audience.