hat we want to do is change the mode of your website from a one way sales message

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I recently read through and provided some feedback for a book on precisely this topic - Inbound Marketing by Brian Halligan & Dharmesh Shah: Inbound Marketing Book Although the book's contents are likely to be relatively basic for most of us who engage heavily in the SEO and social media worlds, it's precisely the volume you need to give your CEO, VP, director, client, partner who hasn't yet grasped why these channels are so much more valuable than their traditional marketing predecessors.


Here's an excerpt: Megaphone vs. Hub If your email lists australia website is like most others, it is a one‐to‐many broadcast tool – think megaphone. The web was originally built to be a collaboration platform by Tim Berners‐Lee in the 1980’s. It has taken a couple of decades to get there, but the web is now truly collaborative. If you look at the top ranked websites on the web, they are not broadcasting to their users with a megaphone, they are creating communities where like‐minded people can connect with each other.





We need to rethink our websites to take full advantage of the collaborative power of the web – think hub. If your website is like most others, people visit it once, click around and never return because they heard your sales message and moved on. W to a collaborative, living, breathing hub on the internet for your marketplace. It’s Not What You Say – It’s What Others Say About You If your company is like most others, you put all your web energy on your site.