Try to use different strategies such as proximity

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4.- Personalize the content and show exclusivity Email marketing for the senior generation 4.0 personalize People are much more than the age group they belong to. In fact, not all young people are the same, nor do they have the same needs or concerns. Just like older people. So why do you insist on treating everyone in the same age range the same? You already know the different groups into which the senior generation is divided. And within each of them, it is best to work and segment your database to find out more exact needs and tastes. In this case, generating offers and promotions that are totally exclusive and targeted at a particular person is a good email marketing technique for the senior 4.0 generation. In fact, the most advisable thing is to create campaigns that create a feeling of belonging in the recipient of the message.


But that also make them feel a certain pride at&t email list and gratitude for being part of a community. 5.- Make your offers look irresistible email marketing for the senior generation 4.0 offer Another technique that you can implement in email marketing for the senior 4.0 generation is related to the transmission and generation of emotions .for this are very varied. And although it will be easier to reach emotions with video content, written texts, graphics and interactive content can be perfect allies depending on what you want to generate in your client. In this case, remember that the senior 4.0 generation is very used to consuming digital content. And therefore, a well-explained email with photos, text and eye-catching CTAs can be the best alternative to get them fully engaged. If all this is accompanied by an irresistible offer, the result will be optimal.