Google outlines the following possibilities:

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But all that can change with the introduction of Google AMP for email. Using it, customers can complete tasks normally reserved for websites right in their email . Benefits of AMP for Email Google AMP for emails Google AMP for email could be a game-changer and promises to make email more engaging, relevant, and practical.Design interactive components for email using a large library of supported AMP components, including amp-carousel , amp-form , amp-bind , amp-list , and more. Helping your content stay fresh and interactive for your users. Create more engaging and actionable email experiences. Perhaps the biggest benefit is that Google AMP for Email allows users to quickly take action through the email, without having to visit a separate landing page. Tasks like sending an RSVP , filling out a form, or scheduling an appointment can all be done in the email itself.


Users will also be able to browse interactive at&t email list catalogs, swipe through lists, and save them for later. Plus, all the information contained in the email can be kept up-to-date with AMP . Email has a fairly short shelf life. Take an email with news, for example. If a user clicks on that email later, chances are some of that information is already out of date. But by using Google AMP for emails, that information will always be kept up-to-date because it uses dynamic content . More benefits Another great benefit is its ease of use . While there are other ways to add interactivity to emails through CSS and HTML, AMP technology can usually do it much faster. AMP could also be beneficial in the conversion process. Generally, requiring fewer clicks results in more conversions . Because AMP has the ability to aggregate processing details and form submissions in real-time, it represents a valuable opportunity for e-commerce businesses.