For the institution to grow, it is essential to know what the company must do to achieve its goals and understand how the steps can be monitored and evaluated. Otherwise, you will be close to having more wishes and desires for the business than actual resolutions that can be fulfilled within the stipulated deadlines.
To help your business achieve its goals, you will learn what OKR is and how it can be used in your company. With it, your entire team will be aligned and more motivated to generate the expected results in digital marketing .
Want to know how to apply it? Then, see now what you should do. Happy reading!
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What is OKR?
OKR (Objectives and Key Results) is a type veterinary email list of goal-setting system used by companies like Google. As a result, this simple approach ensures greater engagement and alignment around measurable goals.
Typically, OKRs are defined, assessed, and measured quarterly. They are carried out in simple, fast-paced processes that involve the creativity and perspective of teams. The main goal of the strategy is to enable employees to move in the same direction. To achieve this, it is necessary to have clearly defined priorities and a consistent pace.
The OKR concept originated at Intel and spread to several other companies in Silicon Valley. In 1999, the OKR concept was adopted by Google. It was responsible for the company's significant growth, from 40 to more than 60,000 employees. In addition to digital companies such as Spotify, LinkedIn and Twitter, other traditional institutions have also adopted the model, such as Walmart, ING Bank and The Guardian.
How does it work?
One of the most successful and leading technology investors, John Doerr (who started his career at Intel and later invested in companies like Amazon and Google) has a well-known formula for setting goals:
I will ________ measured by _____________.
This means that the best goals also have a way of achieving them. In this way, a real goal is created when there is adequate measurement. Otherwise, what you end up with will be more like a wish.
Thus, Doerr's formula is normally understood as one of the best ways to explain the structure present in an OKR.
I will (objective) measured by (a set of Key Results).