The main challenges of mobile are defining some essential information. See what they are now!
Mobile site or app
It is common for business owners to wonder whether it is more viable to invest in a mobile website or in mobile apps . While websites can attract more visitors, apps have a greater long-term retention capacity. Another challenge against apps is the need to have available space and an internet connection to download them.
It is worth noting, however, that the point to be pharmaceutical email lists considered is strategic. It is possible to combine the two possibilities and reach the same user during the consumer journey . At first, they may access the mobile site, however, if they have a good relationship with the brand, they will use the app more and be aware of the available promotions.
Mobile Advertising Choices
To choose the best types of mobile advertising for your company, you must consider, above all, the brand's objectives . In other words, there is no single medium that is the absolute best choice, but it is worth considering the video format .
YouTube is one of the most popular social networks in Brazil. Videos are very engaging for users and are expected to consume even more videos in the future.
Email marketing also deserves attention . Although many people believe that the format is dead, smartphone users, in particular, are always connected to the messages they receive. Therefore, it is an alternative for communicating directly with customers. However, you should avoid sending messages to the spam folder!
Facebook or Google Ads
Another challenge is understanding which platforms to invest in. There are several sponsored link networks, such as Facebook Ads and Google Ads. While the former operates on social networks, Google operates more broadly, in searches and on partner sites.
As with most discussions, the decision depends mainly on the objectives of each company. Not only is it possible, but often the two systems are used together. Many institutions use, for example, Google Ads to attract contacts who need the solution offered by the company (and therefore searched for it) and Facebook Ads to continue the relationship that has already begun . The decisions will also depend on the profile of the customers.
What are the opportunities in the mobile market?
To face the challenges and implement the trends of the mobile market, it is essential to know what it already requires of you. Check it out!