Social networks are divided into several types according to the objective of each one, among them, the main ones are:
Niche Social Networks
Let's start with the most specific type, niche social networks are aimed at a segmented group of people with common interests , such as freelance professionals, photography or book lovers, for example.
One of the most widely used niche social networks is Behance , a kind of online portfolio where you can showcase your work and skills, to find work from creatives all over the world.
For reading fans, there is Skoob , a Brazilian merchant cash advance email marketing social network that allows interaction between users who can share books they like, want to read or have already read, creating a kind of virtual bookshelf.
Recently, Nubank created a niche social network with the launch of NuCommunity , which allows members to interact so they can test new services, ask questions and share tips related to their segment.
And it doesn't stop there, niche social networks are varied and if you are interested, it is worth doing some research and seeing which one has the most to do with you and your interests to exchange experiences.
Entertainment Social Networks
Here, their main focus is not on relationships between users, but rather on the consumption and dissemination of content. A classic example when we talk about content consumption on social networks is YouTube , which is in second place in the ranking of the most used social networks in Brazil, second only to Facebook. These numbers were raised by the Digital in 2019 report , from the website We Are Social.
Professional Social Networks
As the name suggests, Professional Social Networks are used exclusively for Networking, job posting, job searches and discussions related to the users' area of expertise .
Currently, the largest social network in the world in this segment is LinkedIn , the platform has a free and paid version, allowing users to connect with professionals from all over the world, as it is available in more than 20 languages.
In addition to LinkedIn, there are other networks aimed at the corporate world, such as Bebee , created in 2015 by two Spaniards, which already has more than 11 million registered users and also has interest groups, vacancies and space for content production .
Social Networks
It may seem redundant, since all Social Networks revolve around relationships between groups of people, but there are digital platforms where the main focus is the relationship between members.
The main example in this case is Facebook , whose fundamental characteristic is to create connections between people, but there are other Social Networks that also fit into these categories, such as LinkedIn, mentioned above, or Instagram , which is the fastest growing social network in the world, with 20 times more interactions than any other network !