Compare PRE and POST Google Update Serp Positionings

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Now comes the most fun and at the same time expensive part: analyzing the Serp for the most important keywords that have been lost. We need to get an idea of ​​what has happened to the Serp to understand if we have simply lost positions or if the Serp has undergone changes in the layout.

Have new features been added in Serp , such as “people also asked” boxes, or Featured Snippets, Sitelinks, Knowledge Panels or others? This is an aspect to take into consideration because, even if we do not witness a real argentina email list downgrading of positions, but simply the clicks that we previously acquired today go in the direction of, for example, a Featured Snippet, or in a “People also ask” box, we will have to adapt our strategies to Google's changes and understand how to regain visibility in the “special” features of Google's Serp.


Much the same thing will happen when Google’s Search Generative Experience (SGE) is released worldwide. img-semblog Using the Semrush historical index, we can analyze the Serp before and after an algorithmic update for specific keywords 3. Compare the Pages in the TOP 3 (or 10) with Our Site Page This part will be even more time-consuming than the previous one, but it is perhaps the step that will allow us to develop the best insights into what has changed and what may be the causes of the changes.