Applying to the letter what is stated in the Schrems II ruling, any analytics tool based on servers States is in fact illegal in the European Union .
So, the same Google Analytics problem could singapore phone number example impact the Analytics of the most popular social media, such as Facebook and Instagram, owned by Meta Inc.
A very serious issue, which adds to the problems already created by the iOS14 update that prohibits tracking by third-party sites on Apple devices unless the user has manually expressed consent, and to the chaos that will be unleashed when Google Chrome also eliminates tracking via cookies , expected in 2023.