Combine this filter with the other metric filters we covered earlier

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Search volume and keyword difficulty – and you’ll find the best keywords for you. An important step in identifying and pinpointing the search intent of a keyword is analyzing the SERP. Even though we can see the keyword intent in Semrush tools, it is still useful to look at the SERP before deciding to target a specific keyword. This will help us analyze what types of pages rank for the keyword and take inspiration from them.

You can use the "SERP Analysis" section in the Keyword Overview tool, or you can click on the icon under the "SF" column in the Keyword Magic Tool . SERP Analysis on Keyword Magic Tool So, look at the most important results and anguilla email list analyze them closely. This way you can: Look at the actual pages that rank for the keyword.

Find out the search intent that Google attributes to that keyword. Create matching content. For example, if all the results that rank for a keyword are product landing pages, you probably shouldn’t target that keyword with a blog post. And vice versa, if there are 10 results with review posts, you probably won’t rank for your landing page. You can also draw inspiration from the pages that rank high.