According to Yulia Yarnykh, a partner at Semenov&Pevzner,

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In the dispute with Yandex, the court indicated that the comments were value judgments, so the company was objectively right, and VKontakte and 2GIS lost because the comments were in the form of statements of fact, so the decisions are different, explained the head of the "IT&IP dispute resolution" department of the law firm "Rustam Kurmaev and Partners" Yaroslav Shitsle. According to him, companies rarely file such lawsuits. He suggested that this may be taiwan whatsapp resourcedue to the "low efficiency of this tool" - if comments are deleted, they can be written again. But the practice itself in such disputes is positive for companies, an approach has been formed according to which user comments on the platform are recognized as unreliable and discrediting business reputation, and the platform itself is considered to have failed to fulfill its obligation to monitor, the lawyer said. In a dispute with HeadHunter, according to Schitzle, the plaintiff will need to prove that the comment is related to him and defames his business reputation, which is a statement of an untrue fact.

there is no widespread practice of lawsuits against Internet platforms due to comments from companies in Russia, including due to the position of the Constitutional and Supreme Courts, according to which platforms are not registered media and are considered information intermediaries. But according to Marina Dubrovskaya, a senior partner at the Dubrovskaya, Kuznetsova and Partners law firm, the number of disputes over the dissemination of information that does not correspond to reality, defaming honor, dignity and business reputation has increased significantly recently. The companies themselves often count on pre-trial settlement, but legal practice shows that this method is not always effective, she noted.

Reviews influence recommendation algorithms, help users form an opinion about a particular service, and many companies themselves ask clients to leave them in order to increase activity, recalled Liveinternet founder German Klimenko. In his opinion, most companies do not pay attention to negative comments. "Often, they may hide the machinations of competitors or so-called consumer terrorists, and companies that are too afraid of defamatory comments may face even more negative consequences," he noted. In particular, if an employer hides reviews about himself, this is alarming - the applicant may decide that something is wrong with the company, Klimenko believes.