However, he continues to consider his options without making the purchase.
During this process, if you are guided by the Inbound Marketing methodology , the smartest thing to do is to generate the greatest trust in users.
The key is to position yourself as a brand that wants the best for potential customers and always adds value to your content.
The brand must be there for the prospect, giving them good advice without directly inducing them to sell the product.
During this stage, the company must demonstrate that it is an expert in the sector and that it knows what it is talking about and that it actually knows the best alternatives for the user.
Decision phase
After the lead has left us their data to download some content that we have offered in the consideration stage , we can reach this phase, which is none other than the decision stage.
The user finally decided on the alternative we offered.
This is the phase when the user needs a customized solution, so it is necessary to talk about the brand and the product or service it offers as the answer to the problem they had in the first phase.
To successfully carry out this stage of the buyer persona , brands must take into taiwan mobile phone number example account these recommendations:
To make known how it works.
Provide a detailed and personalized offer.
Give a free consultation.
Once a brand has taken advantage of each stage of the buyer journey to gain positioning in the mind of a user, it is difficult for it not to be a winner, especially if it has taken Inbound Marketing into account at each stage.
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Reasons to use Buyer Journey in a digital strategy
After all this, you may be wondering why you should use buyer journey in your strategy to make your project truly successful.