The updated version of Telegram Ads

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User interests now allows you to select interests. For example: sports, fashion, design, education. Please note: targeting by interests is quite similar to targeting by channel categories (but this is a separate type of targeting). What is the difference? It's simple: targeting by interests allows you to show ads to a user who is interested in neural networks not only in channels about neural networks. A large number of impressions = large coverage + expansion of the target audience.

4. Targeting by phone number. You can upload a list of phones in TXT format up to 10 MB in size.
Pros and Cons of Telegram Ads
The advantages of Telegram Ads distinguish the tool from the few other advertising platforms that remain in Russia. Judge for yourself:

Huge number of users to show ads to
High audience engagement
Nativeness and precise qatar customer email list targeting of the target audience through targeting
You can place ads in competitors' channels
Privacy: Telegram claims it does not disclose users' personal data


The platform's disadvantages partly stem from its advantages. Take the format itself: an ad can only be text, and 160 characters is the maximum length. Now compare this with the creative that is published in TG channels that cooperate with YAN.


Creative from Yandex.Direct. Not to be confused with text ads Telegram Ads
There is an image, links inside the ad, formatting. The visual is much broader than the text creatives of Telegram Ads. And Telegram Ads ads, for now, really lack these details, at least basic formatting.