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All of this can be a great help to increase and improve the results of your email marketing campaigns. In addition, it is the ideal option to boost the strategies of your other channels. 8.- Greater reach and ROI Reach is a relevant factor in achieving the success of your strategy. Although social media allows you to spread content to a global audience, you are not entirely sure how many people are reading it. However, the email marketing platform does allow this, since it can be measured more accurately. Additionally, it has a very high return on investment ( ROI ), which makes this channel very attractive for companies. you can further consider the option of incorporating it into your strategy. 9.- Measure the results of the campaigns Measuring the results of email marketing campaignsAmong the many reasons why you need an email marketing platform, measuring the results of your work stands out.


This is one of the most important features, as gambling email list it allows you to know the performance of your marketing campaigns. It also gives you the opportunity to understand the different data, evaluate and modify your strategy to correct errors. Thanks to the fact that you can track opening, click and conversion rates, you get the information you need to optimize your campaigns. With email tools you can do this. Otherwise, you will only send meaningless emails, to the point that you may lose subscribers because you are not aware of what you need to improve in your messages. 10.- Practical and intuitive platform People are looking for tools that make their work easier, especially in this world with such changing markets. That's why it's a good idea to opt for an email marketing platform, since you won't need a large team or a lot of technical knowledge.