Who to trust with promotion in Yandex Direct?

[aminaas1576]

Let's imagine that we came up with some shoes and called them by a new term. Nobody knows about them yet, so users don't search for this query. We can promote the product through indirect queries, for example, "Nike sneakers", but this approach is unlikely to be effective, because people are planning to buy a certain model of a specific brand, and we sell them something else that they don't know and, quite possibly, won't even want to buy.

Another important point to consider before launching advertising in Yandex Direct is the budget. Not every company will pay off and make a profit from working with this service. Here it is better to focus uae email list on your average check. If it is less than 1,000 rubles, there is no particular point in promoting through Direct, because advertising is now quite expensive, it simply will not pay off. It is better to test the site if the average check for a product or service is higher than 1,000 rubles.

We've sorted out the effectiveness of advertising in Yandex.Direct, but there's another important question: who should be responsible for setting up and optimizing ads? What's better: doing everything yourself or delegating the task to specialists?


Ekaterina Zhuravleva

The advantage of self-promotion for a business is that the entrepreneur knows his product better and can quickly make changes to advertising campaigns. In addition, Yandex is now actively automating processes. In the "Campaign Wizard" mode, you can launch an advertisement with minimal knowledge of the principles of Yandex Direct in literally half an hour. At first glance, this seems more profitable than paying a hired specialist or agency.