The parameters of the target audience portrait are directly dependent on the product. There are general characteristics that are suitable for audience analysis for most products.
For B2C
Audience data can be found from open research online, surveys of your customers, or from information about your competitors' audiences.
At this stage, you need to divide the audience by the scenarios for using your product . For example, the audience of potential buyers of online marketing courses can be divided as follows:
Young people who have graduated from a university and want to improve their theoretical knowledge, gain practical experience in marketing and find their first job
Young people without higher education who want to master sweden email list the basics of the profession and get a position as a junior in marketing in a small company
People with at least two years of experience in marketing, work in startups and small companies, want to work in large corporations and grow in position to marketing director
For each segment, it is necessary to create its own content funnel in order to meet needs and attract the majority of the audience to purchase.
Course "Internet Marketer"
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