simplest: A2P messaging, or "Application-to-Person." You may not be familiar with the acronym, but it has probably touched your life several times in the last week alone. Let's look at why A2P remains relevant as a messaging technology today.
Victoria Obrador
Victoria Obrador
From P2P to A2P: How App-to-Person Messaging Works
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A2P Messaging Transforms SMS into Intelligent Messaging
organizations that send you text messages Often using simple SMS as a medium, A2P provides a way for machines to send messages to humans, organizations that send you text messages directly from their platform or application. If you stayed in a hotel or took a flight recently, the text message you received to confirm your reservation was from an A2P messaging provider.
The beauty of A2P is its lack of drama. It’s simple, it goes to the device you carry with you, and it’s virtually foolproof. Like most technologies that do something simple but useful, A2P has found utility far beyond its original purpose.
From P2P to A2P: How App-to-Person Messaging Works
You’re already familiar with P2P: messages you exchange with friends and family, with a human at each end of the conversation. A2P replaces one party (the sender) with software, often linked to company databases and marketing platforms.