That means for every 100 people

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Studies show that only around 2% of website visitors convert into leads.who visit your site, just 2 might fill out a form or reach out for more info. So why is this such a tough nut to crack? Here's the thing: B2B buying decisions are complex. Unlike buying a new pair of shoes (click, buy, done!), B2B purchases involve multiple stakeholders, careful research, and a longer sales cycle.


Think about it. Before a company decides to invest in your service, they need denmark phone number lead to be convinced it solves a real problem for them. They'll want to understand all the features, pricing, and how it compares to competitors. This means multiple visits to your website, downloading white papers, and maybe even attending a webinar before they're ready to chat. Here's another hurdle: B2B buyers are busy people.


They're bombarded with information and might not have the time to fill out a lengthy form right away. So, how do you turn those website visitors from ghosts into real leads with names and email addresses? Don't worry, there are ways, and we'll explore them in the next section! How Capturing Leads is Crucial for B2B Sales Funnel Imagine your B2B sales funnel as a party. You've put out a fancy spread of information – blog posts, white papers, case studies – to attract potential customers.