Interact with your prospects
There are three actions you can take to interact with your prospects: like, comment, and connect.
Like
Likes always work, especially when you’re short on time: they help build trust with australia email list your contacts. They also work as a “thank you” when one of your prospects retweets or shares your post.
Comment
Comments should always be thoughtful. They should ask questions, so as to spark a little debate and keep the conversation going.
Connect
On Twitter, you can follow as many prospects as you want; on LinkedIn, however, you need to be more selective about who you connect with. A good rule of thumb is to only ask for contact from people you have already interacted with, both online and offline. This way, it can be easier to explain why you want to get in touch with them and how your company can help them.
Provide quality content
Blogging is useful for any type of business, as it allows you to communicate directly with users and, at the same time, gain visibility online . Therefore, consider opening a blog and writing quality posts, with topics that interest your target audience. The most important rule is only one: do not write self-referential posts , do not try to promote your business, but use the blog to create educational content . After that, promote your posts on social media, using appropriate hashtags or industry news. Remember: with this activity, too, you are educating your prospects.