Does a business need a blog?

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Many companies maintain corporate blogs on their websites, and sometimes publish full-fledged media outlets that can compete with independent publications. Among them, for example: Tinkoff Magazine, Glavbukh, Delo Modulbanka, etc. A lot of money is invested in this. Thus, Tinkoff Magazine requires from 1 to 3 million rubles per month.

Why is this necessary? It is clear that businesses are not guided by educational motives, but invest in their development. The fact is that a blog is a means of rwanda company email list building trusting communication with current and potential clients, it promotes the development of loyalty to the brand and the influx of new clients.



Yet many business owners still don’t see the value in content and view spending on content creation as an investment in an unmeasurable image. So who’s right? Are corporate blogs necessary?

Content Marketing
Companies that employ even mediocre internet marketers understand well that one of the most effective and efficient tools for online promotion is the technology of creating and distributing in-demand content to attract the target audience, called content marketing.

Simply put, content marketing is the regular process of creating interesting, useful, and relevant content aimed at the target audience.

The goal of content marketing is to maintain or change the behavioral scenario.

A blog is one of the channels for distributing your content. It is important to remember that the material produced for the blog is distributed through many channels: mailing lists, social networks, various publication platforms, such as Yandex.Zen or vc.ru, messengers, etc. This is how centralized communication with the client is built in a format convenient for him, in his information field.