You do not see these potential customers and cannot count them

[mehadihasan123456]

The main difficulty in calculating conversion in offline sales is that it is impossible to determine the exact number of potential buyers. Let's say you have your own kitchenware store. You have 100 visitors per day. Are all of them potential buyers? No. Someone got the wrong door, someone came in to warm up, and someone decided to ask where the public transport stop was. On the other hand, thousands of people pass by the store every day. Someone will see the sign and decide that they need to come and buy something in the future.


Therefore, in most cases, it is impossible to talk about the objectivity and accuracy of calculating conversion in offline sales. Website Conversion The principle is the same as in the previous point, with the only difference el-salvador phone number list that it is much easier to calculate the conversion percentage here. You can record each visit to the site and each target action. You just need to calculate the ratio of users who performed a certain action to the total number of visitors. website conversion And here is one trick that is sometimes used by not the most conscientious SEO studios and SEO specialists.


They do everything possible to increase traffic to the site, and emphasize this in reports for the client. But the CR may remain unchanged or even drop. Why? Because you are brought non-target users. It is good if this does not affect the ranking of your site, but its positions may drop. The fact is that modern search algorithms are very strongly focused on behavioral factors. When the number of visitors grows, and the number of orders remains the same, purely mathematically the CR indicator falls. That is, we get a paradox: the site increases its audience, but Google regards this as a negative process, a deterioration in behavioral factors.