refers to trying to re-engage people who are interested in your brand , but mainly through the use of email rather than advertising. The previously registered user will be contacted, with an alert that there are products available among those they were interested in.
Let's use an example similar to the one we used when we explained what retargeting is: a person visits your website, analyzes a product and even puts it in the cart, but abandons it.
Later, they receive an email reminding them that the purchase was not completed, and an invitation to do so without delay. This is a classic case of remarketing, that is, a strategy to market to the same person again.
Obviously, one difference between remarketing and retargeting el salvador phone number resource is that the former requires you to already have the users' email, that is, they already have a relationship with your company, they are not strangers.
Since we’re talking about email, how about watching a video about the best practices for this strategy?
Benefits of remarketing
I know there is still one question on your mind, a very important one: “What good does remarketing bring to my company?” Fortunately, the answer is encouraging, especially because remarketing can generate an increase of up to 11.3 times in visits to your company's page, in addition to generating 3x more sales according to the Ecommerce Trends 2017 survey .
See the main benefits of using remarketing as part of your digital marketing strategy: