Several people have asked me how to become

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Several people have asked me how to become an influencer. Many want to be one because they are attracted by the “glamorous” life of brands inviting them to events or sending them gifts, or paying them to vietnam email address post things on social media. And also because influencer marketing is becoming more and more “fashionable.” First of all, I want to say that not everything is as nice as it sounds, and it is not like an influencer gets up in the morning and as soon as they open the curtains the sun shines through the window, the birds sing and breakfast magically appears served, full of free products.

“Hmmmm, today I had some delicious El Rey eggs for breakfast. And my drink is perfect because I’m having a Chocolate Sol day.” [Insert Colgate Smile].

But I'll leave the background of being an influencer for another post. This post is about the tips you need to be a good influencer.

There is one almost foolproof trick: Being famous. If you are an actor, actress, journalist, singer, musician, pornstar, president, mayor or something similar, all you have to do is open a Twitter or Instagram account and you will get a lot of followers. You don't even have to be good! Look at Petro. And you don't have to post interesting things either. People are eager to project their desires onto celebrities, believing that they are always on the beach, or that their work is perfect and they don't get stressed. Obviously, those are the photos that we all post on Facebook. Usually no one posts a photo in which they are in a bad mood and want to kick their desk. Unless they want to play the victim.

But if you are not famous and want to be an influencer, there are other ways to do it, although they take some time.



OmarGamboa-influencers

1. Decide what community you want:

First you have to know who you want to talk to. Are you a professional and want to be a reference in your field? Do you want to speak to people who are in your field? Or are you not interested and just want to fill your followers? Also, being an influencer for Buchanan's, Audi or Hilton Hotels is not the same as being one for Kotex, Cerveza Aguila or Sanpic. They are different audiences, with different languages.