On the bus or getting your morning coffee, did you see what everyone was doing? Reading the latest news, checking Facebook, playing games or listening to music – all on their mobile. The mobile has become the first thing we use when we wake up in the morning, and the thing we carry around with us all day long .
Nowadays, it's more likely than not that your visitors will view your website from a mobile device . 2017 is the year when companies that have recognized the importance of mobile in their marketing strategy will really start to notice . If your strategy doesn't already take it into account, it 's time to update it!
In 2017, no marketing campaigns are designed without a business mailing lists poland mobile focus. With the growing importance of Snapchat, Instagram and WhatsApp, the assumption is that social media is almost exclusively used on mobile devices . 2016 was the year when mobile first overtook computers for accessing the Internet, so it is not just a trend for certain services or platforms, but the preferred way to consume all types of digital content .
Mobile Marketing Strategies
Let's say you've already optimized your website and app(s) for mobile - if not, this is your first task . Next, learn these simple strategies to grow your mobile visitors and delight them with optimized content .
Micro-moments
Google has identified 4 types of Micro-moments that business owners should optimize their websites for. Consumers use their mobile devices to search for specific information , and to reach these consumers it is important to provide clear, concise and easy-to-understand information . The 4 main Micro-moments are: I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy .
To generate content optimized for Micro-moments, it is very important to know the Buyer Persona well and address their pain points with pieces of content that are easy to find and quick to consume .
QR Codes
Using QR codes helps you provide fast, continuous information to mobile users . One of the main reasons for using them is to compare prices of products and services across different outlets , so it's especially important for e-commerce businesses. The best way to use them is to have them act as shortcuts that take the user to a landing page, contact information, or maybe even a like on your Facebook Business page .