In today’s day and age, grabbing the attention of people surfing the internet is more important than ever for achieving marketing goals. To reflect this, it’s good digital marketing practice to incorporate visual elements alongside written content. A scientific study by Frontiers found that video content was effective at boosting interest in complex scientific ideas despite a disorganised publishing schedule.
Businesses have also proven over the last decade that scriptwriting for social media, in particular, can be used for the purposes of ‘viral marketing. This is where an audience organically list of seychelles consumer email shares the message behind a product or service. A great example of this is IHOP’s 2018 campaign, where they temporarily changed their name to IHOB (International House of Burgers). Among the results were 42.6 billion earned impressions and over 27,000 earned media articles.
This blog will specifically explain why you should consider investing in professional scriptwriting services for your business.