High return on investment (ROI)

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Return on investment (ROI) is a measure of how profitable a given business will be. To determine this, you need to compare expenses to profits. In general, the goal is to get the highest ROI possible.

In this regard, affiliate marketing fits the all b2c data included have bill perfectly. As you know, it is extremely low cost and requires almost no additional work for the seller (after the initial setup process). Plus, you only pay when you make sales.

With other forms of marketing, you're likely to pay a flat fee regardless of conversions. This applies to platforms like Google Ads :

Google Ads Home Page
If you run a Google Ads campaign, you pay for every click on your ad. You may drive traffic to your website with expensive keywords, but there's no guarantee that those visitors will make purchases.

On the other hand, you only pay affiliates for successful conversions. Instead of producing low-quality traffic, you can save your budget and pay for results.