Pop-ups are not necessarily negative , as long as they are used appropriately and with caution. They only disturb the person who is browsing when they are applied excessively and without a strategy behind it.
Proof of this is that Google has been punishing china mobile phone number resource websites that use these windows in a way that disrupts the user experience. If this is not your case, they are powerful conversion tools — CRO can tell you that!
Some of the advantages of using pop-ups are:
keep customers on your pages for longer;
promote content, products and services in a more attractive way;
they attract the user's attention, which can trigger purchases;
capture data for your lead base ;
direct and guide the customer/ lead towards the action you want
increase your chances of conversion
How to use pop-ups in marketing strategies?
To use pop-ups in digital marketing strategies without disrupting navigation and user experience, planning is required.
You need to study your customer profile and target audience to identify their browsing behaviors and the types of pop-ups that the website in question supports. In addition, it is important to evaluate what the strategy behind these dynamic windows will be.
Will it be capturing more contacts for your lead base through newsletter sign-up calls ? Demo calls? Informing about flash promotions?
Below, check out some actions to incorporate this tool into your strategies.
Only use if relevant
This is almost a law for using pop-ups. By using them only when relevant, you automatically prevent them from being inconvenient.
As mentioned, study user behavior on the pages and identify the conversion actions that your client's website needs to enhance.