Introduction to Pay Per Lead Affiliate Programs

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A pay-per-referral program is a performance-based commission model, where affiliates are compensated for referring potential customers. This differs from the traditional pay-per-sale commission structure where an affiliate is paid once a sale is completed.

Example of a pay per lead program
With a pay-per-lead model, you have options. You can decide to japan business email list pay affiliates simply for driving traffic to your website, or you can only pay affiliates for qualified leads.

A qualified lead is a visitor who takes a specific action on your website, such as signing up for a free trial, signing up for a mailing list, or creating an account.

There are many examples of successful pay-per-lead affiliate programs, such as Grammarly, Semrush , and Skillshare . However, this technique can be equally beneficial for small and medium-sized businesses.

How to Decide if a Pay Per Lead Affiliate Program is Right for You
As a business owner, pay-per-lead programs give you complete flexibility when it comes to creating your commission structure. You can define exactly what a “lead” is for your business, whether it’s a visit to a certain page or a subscription to your email list.

You can also offer secondary payments once a sale is made. For example, Semrush offers affiliates commissions on signups, leads, and subscription sales:

Flexible payment per lead example
Compared to pay-per-sale models, pay-per-lead programs typically pay less. Depending on what you ask affiliates to pay, commissions can be as low as $0.01 per lead, which means reduced costs.