Mailers Are Modern
Let’s talk about the power of mails in general. The working class spends approximately 28% of all their working hours checking their email inbox. Businesses that target other businesses can leverage this. When someone is in ‘work mode,’ they’re more likely to enjoy fresh and interesting content. They’re also more likely to take action right away.
, seemingly swept aside for ‘newer’ content marketing strategies. These include webinars, video campaigns, and social media posts. But, using newsletter writing services for your business is more than relevant. These mailers just need to be modernised.
According to HubSpot, up to 77% of markets have seen an increase in email engagement over the last year. HubSpot also highlights that smartphone users prefer to receive brand communications via mail. The take-home? Newsletters and mailers, as a versatile content form, are here to stay.
SaaS Business Newsletters
Newsletters and the subscription model list of saint lucia consumer email are similar for certain reasons. They offer a shift away from a once-off product model and instead offer a long-term relationship that’s founded on shared values and feelings of connection. But, to keep making a profit sustainably, businesses must be willing to reinvent everything, from their product, to how it is marketed.
For a business that’s looking to scale, performing this task in-house is an option. But we recommend outsourcing your mailing campaigns to a content marketing agency for more than a few reasons.
Consider what your business as a subscription-based requires to succeed first. We’ve listed some examples below.