Let's be clear, the concepts of customer relations and customer experience are not contradictory, but complementary. They both put customers back at the center of the business.
However, it is appropriate to explain the meaning of these terms. sweden whatsapp data
“Customer relations” refers to all the exchanges between your company and your customers. This is done via all channels, while using existing communication methods.
For Frédéric Lobermann , Director of Customer Experience Marketing at Orange BtoC, customer relations includes all the actions carried out by your company for your customers.
Customer experience, on the other hand, refers to the possible effects of customer relationships on consumers. The concept incorporates the emotions and feelings your customers experience throughout their purchasing journey.In terms of digital marketing, one of the most important components of customer relationship is multichannel or omnichannel communication. This term refers to using different channels, or even all channels, to promote interaction between your company, your prospects and your customers.