From a physical point of view
There are different ways to obtain Smart Data. This can be done through multiple channels, both physical and digital. Physical channels can be materialized by satisfaction questionnaires. This tool allows you to know the typology, feelings and experience of the customer because this data is then used to improve the marketing and communication strategy. The use of the mystery shopper as at Ikea is another lever of Smart Data. This lever consists of knowing the reality on the ground and adapting or rectifying its strategy. This also allows you to point out areas for improvement for salespeople and managers. By using this method, a chain like Ikea increases the benefits of its customer relationship and experience.
On digital channels
Digital channels can be materialized by the development of a monitoring tool. The monitoring tool allows to condense information and group it by theme. It facilitates data processing and to get out of Big Data and its mass of information. switzerland whatsapp data
The presence and listening of social networks are also essential, because E-reputation on social networks and the web in the customer process are inseparable. About 74% of consumers find out about Google before buying a product. There are 64% of consumers who consult the opinions and ratings of other Internet users before making a purchase. Qualifying your data and adapting your different strategies according to your targets is therefore essential.