Here are two reasons and tips on how to convert potential into reality.

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SaaS
Software as a Service is a driving force in modern business. From accounting to customer relations, there’s virtually nothing that can’t benefit from an on-demand software platform. If you run a web-based application service, regardless of niche, writing a Black Friday proposal is a smart move. Not sure what it should look like? Get inspired by this SaaS Proposal Template from Prospero .

A SaaS sales proposal template featuring a colorful design, customizable sections, and an overview for client engagement.

Cyber ​​Monday is a particularly profitable time for software vendors to offer discounts. People and other businesses actively seek subscriptions to services during this time. Advertising is curated: all you have to do is stand out from the crowd!

How exactly do you do it? Here are our top three tips for Cyber ​​Monday/Black Friday SaaS Proposals.

Don’t wait until the week before: Start your marketing early. Consider sending teasers as early as August and move to customer-targeted pitches a few weeks before the big day.
Identify a need and show how you can fill it. Random discounts aren’t unique or exciting—you need to be different. Research a prospect’s exact requirements and tailor your proposal to meet them.
Offer a discount. It may seem obvious, but not all on-demand software vendors do this. The BFCM craze can be used as an advertising platform to promote yourself without lowering your prices, and people won’t even notice. However, SaaS companies that reduce subscription prices or come up with other cost-cutting solutions are significantly more successful on Black Friday than those that don’t.
NGO
Nonprofits can also use Black Friday to their advantage. Sponsorship proposals are a vital survival method for organizations that rely on alternative sources of income. Black Friday, which falls right at the start of the Christmas parade, presents a unique opportunity for NGOs to drum up support in time for the holidays.

A vintage typewriter with a sheet of paper reading "DONATIONS" inserted in it.

There are two types of business proposals that an fresh list NGO might consider using during Black Friday: a donation agreement or a sponsorship plan. Donation proposals are simple and appeal primarily to the generous spirit of companies. Sponsorship, on the other hand, is a business agreement.

As you can see on this NGO Sponsorship Proposal Template , a sponsorship agreement should be as detailed as possible. Companies should know exactly what financial contribution is required of them and what they can expect in return. Sponsorship is different from charity: it is an exchange of services.

A sponsorship proposal template with terms outlining payment structure, sponsor responsibilities, and content requirements.

Tip: Black Friday proposals should be sent out well in advance so that your NGO can advertise your sponsor in the lead-up to help build interest and increase sales. It’s also a good idea to target a sponsor that is relevant to your organization.

Events
Event planning and services will always have an audience, no matter what time of year it is. One of the benefits that businesses have in working in this industry is that most people like to plan ahead, especially for important milestones.