Google Fluctuations: Why Do They Happen?

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If the algorithm records high engagement through click-through rates (CTR) and time spent by users (average session duration) consuming your content, Google will take this into account when calculating the “final” SERP for certain search queries.

Google changes the ranking of your page (without affecting azerbaijan phone data other ranking factors), to see what happens, and then “observes” the on-page behavior of users.



After applying a certain initial ranking, Google will simply test your page for user engagement, moving it to the top positions.

If the user response is positive, that is, they interact with it for as long as possible, it is likely that this page will remain in the top positions.

In other words, regardless of SEO changes to a page, Google's algorithm applies a random ranking factor to create a transition period of SERP fluctuation before a page settles into its new position.



Why does Google's algorithm purposely create search fluctuations?
These rapid changes to search results are pretty clever. The random ranking factor is designed to avoid the gimmicks and dishonest tactics of black hat SEO. The way users interact with content in the SERPs provides real-time feedback on its quality, which Google takes into account when ranking individual pages.



Fluctuating search results
While it can be an ulcer to see your rankings dancing wildly across Google search results, the best thing to do is embrace the uncertainty and decide to move past it.

How come?